The starting point
Swing Loose Indoor Golf had been running ads before we met — boosted posts and a loosely structured search campaign that spent money without a clear picture of what came back. Bookings happened, but nobody could say which dollar drove them.
What we did
- Account rebuild. We tore down the old campaign structure and rebuilt it with tight keyword groups around high-intent local searches — golf simulator, indoor golf, league night — and negative keywords to stop paying for the wrong clicks.
- Creative built for the feed. New video ads scripted, filmed, and edited specifically for Meta — not repurposed posts. Awareness ads for cold audiences, retargeting for people who had engaged, conversion ads for those ready to book.
- A landing page that converts. Fast, mobile-first, one clear offer, one call to action: book a bay.
- Tracking on everything. Calls, form fills, and bookings attributed end to end, so every optimization decision came from real cost-per-booking data.
The result
The account went from spray-and-pray to a system where every dollar has a job: attention, retargeting, or conversion. What works gets scaled; what doesn't gets cut.